Celebrity and athlete-backed CBD restore drinks are turning the functional beverage aisle into something that looks a lot like a locker room mixed with a backstage green room. For CBD shoppers, that star power can be a helpful shortcut—if they know who’s really behind what.
One of the most visible launches in this space is Kill Cliff CBD and its Flaming Joe flavor, created in collaboration with comedian and podcast host Joe Rogan. Marketed as a spicy pineapple recovery drink, Flaming Joe combines 25 mg of CBD from broad-spectrum hemp with B-vitamins, electrolytes and plant extracts, and is positioned as a “clean fuel” option for performance and post-training recovery. Shoppers can find the full CBD line, including Flaming Joe, at killcliff.com.
On the music side, MAD TASTY brings celebrity credibility from OneRepublic frontman and producer Ryan Tedder. Tedder founded the hemp-infused sparkling water brand to create a zero-sugar, low-calorie drink with 20 mg of broad-spectrum hemp extract per can. Positioned as a creative’s everyday “bandwidth” booster rather than a heavy wellness supplement, MAD TASTY leans into bright flavors, minimalist design and a social impact angle by donating clean drinking water for every can sold. The brand’s core lineup and limited drops are available at madtasty.com.
Athlete-led Just Live blurs the line between CBD supplements and hydration science. Formed by stars including NBA champion Klay Thompson, soccer icon Alex Morgan, action sports legend Travis Pastrana and skateboarder Paul Rodriguez, Just Live was built around a shared need for natural recovery tools during and after injury. The brand’s Advanced Hydration sticks pair balanced electrolytes, magnesium and tart cherry extract with a biology-driven absorption formula to support performance, recovery and inflammatory health—often used alongside its CBD isolate products designed for post-workout relief. Consumers can shop hydration bundles and CBD performance SKUs at justlive.com.
Former NFL teammates Calvin Johnson Jr. and Rob Sims have taken a more explicitly sports-science route with Primitiv Performance. Developed as an offshoot of their Primitiv cannabis brand, the line centers on a nano-CBD oral rehydration drink mix that combines cannabinoids, vitamins and electrolytes to support faster recovery, hydration and pain relief for active adults. Their Peach Tea CBD drink enhancers and rehydration mixes are marketed for both everyday use and athletic performance, and the company has already secured visibility as an official performance partner of major sports venues and teams such as Ford Field and the Detroit Tigers. Products and education live at primitivperformance.com.
For retailers and buyers, these collaborations highlight a clear pattern: celebrities often dominate branding and storytelling, while elite athletes gravitate toward recovery-driven formulations that foreground hydration, electrolytes, CBD dosage and transparency. When curated thoughtfully on shelf or online, celebrity and athlete-endorsed CBD restore drinks can anchor a premium segment that reassures new consumers—so long as labels, lab testing and functional claims are evaluated with the same rigor given to any other CBD product.
Read More: Evidence-Based CBD Products for Athletic Recovery